T H E S I S

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Historically, advertising was based solely on exclusivity. Companies made products targeted towards incredibly specific demographics and advertised to match this. Inclusive marketing is what drives success in most Fortune 500 companies. Consumers want corporations to embrace them and all of their differences and want to be represented in mass media. As society evolved and became more accepting, advertising companies had to catch up. Society progressed in terms of equality and major brand advertisements had to mirror this. From the 1950’s, and especially in the 2000’s, more races, genders, and sexualities have been advertised in commercial marketing than ever before. Through inclusive advertising, people of all walks of life have had the opportunity to be recognized and appreciated in our visual culture.

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